SHOP LIGHTING: HOW CAN
LED INCREASE YOUR RENEVUE?
ANALYZES SHOW IT IS POSSIBLE TO INCREASE THE STORE'S SALES WITH LED
Is it too good to be true? It might sound like it but it's not. Several studies conclude that LED lighting can help improve the store's sales if you get the right lighting system installed. In this week's blog post we will provide a better insight into, which type of light to choose as well as which pitfalls you need to be aware of with shop lighting.
CHOOSE THE RIGHT LIGHTING SOLUTION = STRENGTHEN THE CUSTOMER EXPERIENCE
We know that store lighting affects the experience customers get in the subconscious when they visit a store, which can make the big difference whether it has been a good or bad experience. The light should be the most important player in any room, and you should consider what kind of lamps you want to use, what the purpose is and if you want to use rail spots, pendant luminaires or something completely different? We know from experience with store lighting that precisely these considerations are essential for the effect you want to create and how it is received by the customer. Light will never "just" be light, but it is an active choice that you simply need to consider as a store owner.
The short answer is LED for the simple reason that the light source is extremely useful in stores and will provide many benefits that traditional light cannot fulfill. LED lighting is an effective solution that minimizes the energy consumption, operating costs and can manage to increase sales. Research indicates that clothing stores, supermarket chains and jewelry stores have experienced an average increase of 20-30% in revenue after replacing the old light with LED lighting.
HOW DOES LED WORK?
One of the many benefits is the possibility to create a more natural light flow in the store which can help guide customers around the store and at the same time highlight specific spot products. In the following, we will give you inspiration to which three LED lighting concepts may be worth considering as a solution - rail spots, suspended lamps and detail lighting.
A spotlight you can use if you want to illuminate a specific product and is often seen as a modern lighting solution. The lamps are typically installed on a track rail where you can adjust the light as needed and will be the perfect solution for shops. With our spots for shops you can attach the LED lamp to the rail in the ceiling and you will easily be able to move the rail spot around continuously.
Pendant LED lighting can be used to illuminate a larger area of your store. For the general lighting, LED tubes or another type of linear light is commonly used. Pendant lamps will typically be mounted over refrigerated counters in supermarkets or by lighting larger exhibitions such as news items in clothing stores.
The last lighting concept we want to inspire to is detail lighting. It can be used to illuminate glass showcases in jewelry stores or beauty shops and this will ensure that the products are exhibited with the perfect light. We can recommend our rail spot NS71 with its high intensity is a good luminaire.