Why Consider Visual Merchandise Lighting?
We have said it before and we will properly keep saying in. Light can and should be used for much more than light up a room or area. Especially in the retail industry, stores should use lighting to attract, influence and retain customers.
In this week’s blog post, we will review some considerations you may want to think about in your lighting strategy that will help increase the aesthetics of the products with the purpose of improving sales through visual merchandise.
Does e-commerce win over the physical stores? High competition and better sales revenue and more yields are some of the factors you as shop owner will notice at the bottom line if you choose to invest in quality-based lighting such as LED light boxes.
In a market where e-commerce characterizes a large proportion of sales, it is important to engage customers even more in the physical stores - it can happen through the experience economy. Online shopping has made it difficult for retailers and as store owner you have resort to other methods than you may have been used to before. Visual merchandising can be one of the things to consider as it will help create awareness and possibly increase brand loyalty. The most crucial moment is to get customers inside the store, and here light boxes can be an effective way.
Signage itself has evolved significantly over time, and we see an increasing tendency to use backlighting, spots and front lighting. Overall, it will make the stores look more inviting and will produce more vibrant colors and texture, without the harsh glare and shadows that the front lighting is otherwise known for.
Lighting strategy that works According to studies, it turns out that 76% of respondents choose to enter a store when attractive signs appeal to them and several of the consumers choose to pass on good customer experiences to their network. Looking at a practical example, a fashion store in Germany saw an increase in sales by approx. 12% after installing a light box specially designed to appeal to the end customer.
It's about having the lighting strategy thought out and not just a "quick solution". The lighting you implement must benefit both employees and customers before it has a positive effect on, among other things sales. Here, an LED solution will be an obvious choice, precisely because you have so many options for designing the lighting for your store, the end user and at the same time getting an energy efficient system.
Visual impact We see that the right signage when using lighting is messy in the retail industry. Everything from billboards to unlit signs outside stores. Lighting plays an important role in what you want your customers to focus on. It's about indirectly influencing and guiding consumers on the action you want them to take - buying a product.
LED light boxes can help attract attention, even if your store is closed. It helps to create a curious feeling among people, as well as this type of lighting will attract the eye. Generally, illuminated window screens are a great way to maximize visibility. It can be a way of highlighting your message to customers.
As we started by saying in this blog post, light is a source of energy that we need. In addition, it should be used for all the functions it can. It's about finding a balance between proper LED lighting as well as highlighting what makes customers want to buy more and visit your store again and again.